# FAQ

Answers to common questions about Seller Sync — TikTok data, custom reports, the AI Business Assistant, multi-shop management, and integrations.

### Does Seller Sync connect directly to TikTok?

Yes. Seller Sync securely connects using TikTok's official APIs through Partner Center and Business Center authorization — no spreadsheets or manual uploads required.

### Can I customize my reports?

Absolutely. Every report, dashboard, calculation, and template can be tailored to match your business requirements — choose your own KPIs and build the views that matter to your team.

### What is the AI Business Assistant?

It's powered by Model Context Protocol (MCP), letting you ask natural-language questions about your business and get intelligent insights based on your connected TikTok data.

### Can I manage multiple TikTok Shops?

Yes. Seller Sync was built specifically to support agencies, multi-brand businesses, and organizations managing multiple TikTok Shops from one workspace.

### Can reports be generated automatically?

Yes. Schedule reports to run automatically on recurring schedules and download them once they're ready — no more building the same report from scratch.

### Does Seller Sync integrate with other tools?

Yes. Seller Sync supports workflow integrations such as Slack and Microsoft Teams, with additional integrations planned.

### Is my data secure?

Yes. Data is encrypted in transit and at rest, every workspace is isolated per tenant, and access is scoped by role. We never sell your data or share it with third parties.